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BUILT Strength ‘OG’ Series Bilateral Bent Row (New)

Regular price $2,495.00 USD
Color: Ember Fusion

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BUILT Strength ‘OG’ Series Bilateral Bent Row (New)
$2,495.00 USD
Ember Fusion
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BUILT Strength 'OG' Series Bilateral Bent Row (New)


Description

The BUILT Strength OG Series Bilateral Bent Row is a commercial-grade, plate-loaded rowing machine engineered for serious back development. Both hands pull simultaneously through angled handles that replicate the natural arc of a bent-over barbell row, building symmetrical strength across the lats, rhomboids, and traps - without the balance demands or spinal loading of the free-weight equivalent. A stable chest pad braces the torso throughout every rep, completely removing erector spinae involvement and directing all resistance to the target muscle groups.

Plate-loaded resistance means there is no stack ceiling - you load exactly what your program calls for, from beginner pulls to maximum bilateral effort. At 308 lb with a compact 63" x 47" footprint, this machine punches well above its floor space in both performance and capacity, making it an ideal fit for dedicated home gyms and commercial facilities alike.


Key Features

  • Bilateral Rowing Motion: Both arms pull simultaneously through the same path, building symmetrical lat, rhomboid, and trap strength without favoring one side or requiring the balance and coordination of free-weight bent rows.
  • Chest Pad - Lower Back Removed from the Pull: The torso brace eliminates erector spinae loading and spinal compression common in heavy barbell rows, keeping all resistance focused on the target back muscles.
  • Angled Handles - Natural Pull Mechanics: Handle angle positions the wrists and elbows in the optimal pulling orientation throughout the full rowing arc, keeping the movement joint-friendly and consistent with natural bent-row mechanics.
  • Plate-Loaded - No Stack Ceiling: Accepts standard 2" Olympic plates for unlimited progressive overload - load precisely what the program demands from introductory training through maximal bilateral efforts.
  • Smooth Movement Track: The guided movement path keeps the rowing arc consistent rep after rep, even under heavy bilateral loading.
  • Primary Muscles - Lats, Rhomboids, Traps: Purpose-built for comprehensive back development targeting the latissimus dorsi, rhomboids, and trapezius as primary movers.
  • Secondary Muscles - Rear Delts, Biceps, Teres Major: The natural pulling arc also recruits rear deltoids, biceps brachii, and teres major as supporting muscles.
  • Compact Footprint: At 63" x 47" floor space, this machine delivers heavy back rowing capacity in an efficient layout suited for both commercial and home gym environments.
  • Warranty - 1 Year Parts & Labor + Lifetime Frame: Backed by a 1-year parts and labor warranty on top of a lifetime frame warranty, with extended coverage available at checkout.
  • OG Series - Commercial Build Quality: Engineered and inspected to commercial standards, built to handle heavy loads and high-frequency training volume.

Shipping

Please email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.



What's Included

  • BUILT Strength OG Series Bilateral Bent Row machine
  • Assembly manual

Why You'll Love It

The BUILT Strength OG Series Bilateral Bent Row delivers a training experience that free weights simply cannot match for isolated, heavy back work - the chest pad and guided track mean every set goes exactly where it should, without compromise. Whether you're a coach programming pulls for athletes or a serious lifter building a home gym, this machine offers the consistency and loading capacity to support long-term progressive development. The Olympic plate-loaded design means you'll never outgrow it, and the compact footprint makes it a practical choice even where floor space is at a premium. Backed by a lifetime frame warranty and 1 year of parts and labor coverage, this is equipment built to earn its place in your facility for years to come. It ships brand new in the factory crate with full warranty, so you can start loading with complete confidence from day one.


Product Specifications

View Product Specs
Dimensions (L x W x H) 63" x 47" x 49"
Machine Weight 308 lb
Resistance Type Plate-Loaded (Olympic standard, 2" plates)
Design Bilateral - Chest Pad - Angled Handles
Condition New
Series OG Series - BUILT Strength
Warranty 1 Year Parts & Labor + Lifetime Frame (Extended Available)
Shipping Method Crated with Assembly Manual - Driveway Delivery or Inside Delivery & Assembly available
Assembly Required Yes - Assembly manual included; professional inside delivery & assembly available at checkout

FAQ

Do I need Olympic plates, and are they included?

Yes, this machine accepts standard 2" Olympic plates. Plates are sold separately and are not included with the machine. You can add a plate set to your order at checkout.

What is the difference between this and a cable row or seated row machine?

Unlike cable or selectorized stack machines, this is plate-loaded - meaning there is no fixed weight ceiling. You load exactly what you need using Olympic plates, which gives you unlimited progressive overload potential. The bilateral bent-row arc also more closely mimics the mechanics of a barbell bent-over row, while the chest pad removes all lower back involvement so the load stays entirely on the back muscles.

How does this machine ship and does it require assembly?

The machine ships crated with an assembly manual included. You can choose standard driveway freight delivery - where the carrier lowers the crate to your curb or driveway via liftgate - or upgrade to inside delivery and assembly, where a delivery team brings the equipment into your room, assembles and tests it, and removes all packaging. Assembly is required, and the inside delivery option is available at checkout.

What warranty does this machine come with?

This machine ships brand new and includes a 1-year parts and labor warranty plus a lifetime frame warranty, with coverage beginning on the date of delivery. Extended warranty options (up to 3 total years of parts and labor coverage) are available to add at checkout before the freight booking is confirmed.

Is this machine appropriate for a home gym, or is it only for commercial use?

It works well in both settings. The 63" x 47" footprint is compact enough for a dedicated home gym space, while the commercial-grade construction handles the loading demands of high-frequency training environments. Whether you're outfitting a private training studio or a serious home gym, this machine is built to perform at that level.

Can this machine be used for unilateral (single-arm) rowing?

This is a bilateral machine - both arms pull simultaneously through the same path. It is specifically designed for bilateral loading to build symmetrical back strength. If you need unilateral rowing capability, a cable machine or single-arm row attachment would be a better fit for that purpose.

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