BUILT Strength Infinite Series Standing Row (New)
Pairs well with
Need Help? Chat With Our Experts
We live and breathe the games we sell
BUILT Strength Infinite Series Standing Row (New)
Description
The BUILT Strength Infinite Series Standing Row is a commercial-grade, plate-loaded rowing machine designed to build serious back mass and functional pulling strength from a standing position. Unlike traditional seated row machines, the upright pull pattern engages the posterior chain and stabilizing muscles throughout the entire movement - making every rep more athletic and transferable. Multiple chest support adjustment points allow the machine to fit a wide range of torso lengths, keeping form locked in and lower back stress out of the equation. Multi-grip handles let you shift pulling emphasis between the upper and mid-back without swapping any attachments.
A tool-free pop-pin toggle switches the machine instantly between bilateral and unilateral rowing, so you can stack volume or address side-to-side imbalances without breaking your rhythm. Built from 11-gauge steel and engineered for the demands of daily commercial use, the Infinite Series Standing Row is ready to anchor a serious training facility or home gym for years to come.
Key Features
- Standing Pull Pattern: Upright rowing mechanics recruit the posterior chain and stabilizers that seated rows leave dormant - building functional pulling strength alongside raw back mass targeting the lats, rhomboids, and trapezius.
- Plate-Loaded Resistance (Olympic Sleeve): Olympic standard 2" plate compatibility gives unrestricted loading range - add or strip weight in seconds and program precise progressive overload with no fixed weight stack ceiling.
- Pop-Pin Unilateral / Bilateral Switch: A single pop-pin toggles between bilateral and unilateral rowing modes - isolate one arm to correct strength imbalances or run matched bilateral sets for volume, all without tools.
- Multiple Chest Support Adjustments: Multiple chest pad height positions accommodate the full range of user builds, bracing the torso correctly to eliminate lower back involvement and keep every pull strict and back-focused.
- Multi-Grip Handles: Multiple hand positions shift pulling emphasis across the upper and mid-back - wide grip for lat width, neutral grip for rhomboid and trap thickness, all on the same machine with no attachment swaps.
- 11-Gauge (3mm) Steel Frame: Heavy-duty commercial-grade construction handles the stress of daily high-frequency use, built to outlast lighter-duty alternatives in the most demanding training environments.
- Wide-Base Platform: Stable wide-base footprint keeps the machine planted under maximal loads and allows confident, aggressive pulling without any chassis flex or movement.
- Primary Muscles Targeted: Latissimus Dorsi, Rhomboids, and Trapezius - with secondary engagement of the Rear Deltoids, Biceps, and Erector Spinae.
- Warranty - 1 Year Parts & Labor + Lifetime Frame: Backed by a full 1-year parts and labor warranty with lifetime frame coverage; extended protection options available at checkout.
- Dimensions - 32" x 59" x 50": Compact commercial footprint at 450 lb machine weight - purpose-built for gym floors where space and durability both matter.
Shipping
Please email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.
What's Included
- BUILT Strength Infinite Series Standing Row machine
- Assembly manual
Why You'll Love It
The Infinite Series Standing Row is the kind of machine that earns its place on any serious gym floor - whether you're outfitting a commercial facility, a private training studio, or a dedicated home gym. The standing pull pattern is a genuine differentiator, recruiting muscle groups that seated cable rows and machine rows simply can't reach, making this a smarter investment for athletes and coaches who care about real-world strength. The tool-free pop-pin unilateral switch means trainers can program imbalance correction and single-arm work without slowing sessions down. Plate-loaded progression keeps this machine relevant no matter how strong your athletes get - there's no weight stack to outgrow. Built from heavy commercial-gauge steel and backed by a 1-year parts and labor warranty with lifetime frame coverage, this is equipment engineered for years of dependable, high-volume use. Trusted by gym builders and serious athletes alike, the BUILT Strength Infinite Series is a line that delivers on its promise - rep after rep.
Product Specifications
View Product Specs
| Dimensions (L x W x H) | 32" x 59" x 50" |
|---|---|
| Machine Weight | 450 lb |
| Resistance Type | Plate-Loaded - Olympic Standard Sleeve (2" plates) |
| Training Position | Standing - Full Posterior Chain Engagement |
| Frame Material | 11-Gauge (3mm) Steel - Heavy-Duty Commercial Grade |
| Platform | Wide-Base |
| Condition | New - Infinite Series |
| Warranty | 1 Year Parts & Labor + Lifetime Frame (Extended Available) |
| Assembly Required | Yes - Assembly manual included; professional inside delivery and assembly available at checkout |
| Shipping Method | Ships crated on a pallet; driveway freight delivery (liftgate) standard, or inside delivery and assembly available |
FAQ
Do I need to supply my own Olympic plates?
Yes - the Infinite Series Standing Row is plate-loaded and accepts standard 2" Olympic plates, which are sold separately. This design gives you full control over loading progression with no fixed weight stack ceiling.
What is the difference between unilateral and bilateral rowing, and how do I switch?
Bilateral rowing means both arms pull together simultaneously, great for building overall volume and back mass. Unilateral rowing isolates one arm at a time, which is ideal for correcting strength imbalances between sides. Switching between the two on this machine is done with a single pop-pin adjustment - no tools required.
Why train with a standing row machine instead of a seated cable or machine row?
A standing row engages your posterior chain - including the erector spinae and stabilizing muscles throughout your core and hips - in a way that a seated machine simply cannot. The upright position mirrors real-world athletic pulling patterns, making it a favorite for athletes, strength coaches, and anyone who wants functional back strength alongside muscle development.
What delivery options are available?
The Standing Row ships crated on a pallet via freight. Standard delivery is driveway delivery, where a liftgate truck lowers the crate to your curb or driveway and moving it inside is your responsibility. Inside delivery and assembly - where the team brings the machine into your space, assembles it, and removes packaging - is available at checkout for an additional cost.
What does the warranty cover?
All new BUILT Strength machines include a 1-year parts and labor warranty plus lifetime frame coverage, backed directly by the seller. Extended warranty options covering up to 3 years of parts and labor are available to add at checkout before your order ships.
Is this machine appropriate for a home gym, or is it strictly commercial?
While the Infinite Series Standing Row is built to commercial specifications with 11-gauge steel and a 450 lb frame, it is an excellent choice for a serious home gym as well. Its footprint is 32" x 59" x 50" tall, making it manageable in a dedicated training space. If you train at a high volume and want equipment that will never be the limiting factor, this machine is built for you.
Thank you for trusting us with your order! This product is shipped directly from the manufacturing warehouse to get to customers all over the U.S. as soon as possible!
While many of our products are prepared and shipped out within 48 hours, some of our items are built to order or require custom pieces that could take 2-6 weeks to prepare before shipping! Please contact us at 888-884-2234 for a delivery ETA if you have a strict timeline.
Thanks!
Omaha Sports & Games Team
Returns & Refunds Policy
Return Policy
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase. To start a return, you can contact us at service@omahasportsandgames.com.
If your return request is accepted, it will be up to you as the buyer to return the item in its original packaging, unworn and unused. You as the buyer will be responsible for paying the return shipping. We may be able to assist you in scheduling a pickup for return but the payment will still be your responsibility. You can always contact us for any return question at service@omahasportsandgames.com.
All products are subject to a minimum 15% restocking fee based on the quality of the returned product and packaging.
Items opened, tested, used, or any other non-new condition may be eligible for return based on the manufacturer's return policy.
Shipping Damages and Issues
You must inspect your order upon reception and refuse delivery if you see damage. DO NOT sign for delivery if there is apparent damage to the product. If you sign for the delivery and later claim shipping damage, there is very little we can do to help.
If your order does not require signing at delivery and is instead just dropped off at doorstep with damage, contact us immediately with photos of the damaged boxes.
If your item(s) is defective, damaged or if you receive the wrong item, contact us immediately so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
Certain types of items cannot be returned, such as custom products, special orders or personalized items. Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items, gift cards, or multiple product bundle discounts.