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BUILT Strength Infinite Series Sniper Row (New)

$2,995.00 USD

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BUILT Strength Infinite Series Sniper Row (New)
$2,995.00 USD
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BUILT Strength Infinite Series Sniper Row (New)

Description

The BUILT Strength Infinite Series Sniper Row is a commercial-grade, unilateral plate-loaded rowing machine engineered to eliminate compensation and place maximum load directly on the back musculature. By locking the lifter into a full prone position against an adjustable chest pad, it removes hip drive, body English, and lower back involvement from the pulling movement entirely - every rep goes where it belongs: the lats, rhomboids, and rear delts. Built for serious training environments, this is the machine for athletes, coaches, and facility operators who demand results and accountability from their equipment.

Each arm pulls independently on its own plate-loaded lever, forcing both sides of the back to work in isolation and exposing the bilateral imbalances that standard two-arm rows tend to mask over time. Three grip positions, an adjustable diamond-pattern foot plate, and quilted upholstery round out a machine that's as practical to use as it is serious in its construction. At 450 lb and built on 11-gauge steel, the Sniper Row is built to anchor any strength facility for years of demanding use.

Key Features

  • Full Prone Position: Adjustable chest pad locks the torso in place, eliminating hip drive and body English so all pulling load is directed exclusively to the back musculature.
  • Adjustable Chest Pad (Height and Angle): The chest pad sets for both height and angle with quilted upholstery, accommodating a wide range of user sizes and preferred training positions.
  • Unilateral Plate-Loaded Design: Each arm operates independently on its own plate-loaded lever, forcing left and right back muscles to work separately and closing bilateral strength imbalances over time.
  • 3-Position Multi-Grip Handles: Pronated, supinated, and neutral grip options shift emphasis between the lats, rhomboids, and rear delts - three distinct training stimuli from a single machine with no attachment swaps required.
  • Adjustable Diamond Foot Plate: Diamond-pattern traction surface with adjustable angle and fore/aft positioning keeps footing stable through heavy single-arm pulls regardless of user height.
  • Single-Arm Support Handle: A dedicated brace handle under the chest pad gives the non-working arm a solid anchor during unilateral sets, supporting full range of motion on the working side.
  • 11-Gauge (3mm) Steel Frame: Heavy-duty frame construction is built for commercial use and engineered to handle consistent heavy loading without flex or fatigue.
  • Targets Lats, Rhomboids, and Rear Delts: Primary focus on latissimus dorsi, rhomboids, and rear deltoids, with secondary engagement of biceps, trapezius, and forearms.
  • Machine Weight - 450 lb: Substantial footprint and mass ensure rock-solid stability even under maximum load intensity.
  • Infinite Series by BUILT Strength: Part of the premium Infinite Series lineup, combining commercial build quality with refined ergonomics and performance-focused engineering.

Shipping

Please email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.

What's Included

  • BUILT Strength Infinite Series Sniper Row machine
  • Assembly manual

Why You'll Love It

The Sniper Row is the kind of equipment that earns its place in a facility the first week it's on the floor. Athletes notice immediately that there's no cheating the movement - the prone chest pad takes every compensation pattern off the table and forces honest, productive reps on every single set. For coaches and strength directors, that means more consistent back development and fewer overuse injuries from sloppy bilateral rowing mechanics. The unilateral design is particularly valuable for sport-performance programs and corrective training, where identifying and closing left-right strength gaps is a priority.

Built on 11-gauge steel and weighing in at 450 lb, this machine is engineered for years of daily, high-volume use without compromise. It ships brand new in the factory crate with a 1-year parts and labor warranty plus lifetime frame coverage, and Omaha Sports and Games backs every order with 30-day returns and nationwide delivery. Whether you're outfitting a private training studio, a commercial gym, or a performance center, the BUILT Strength Infinite Series Sniper Row is a machine you'll be proud to have on the floor for a long time.

Product Specifications

View Product Specs
Dimensions (L x W x H) 81" x 31" x 39"
Machine Weight 450 lb
Resistance Type Plate-Loaded (Olympic standard, unilateral arms)
Frame 11-Gauge (3mm) Steel
Adjustability Chest pad height and angle, adjustable diamond foot plate (angle and fore/aft)
Grip Positions 3 - Pronated, Supinated, Neutral
Upholstery Quilted
Condition New
Series Infinite Series - BUILT Strength
Warranty 1 Year Parts and Labor, Lifetime Frame
Shipping Method Crated with assembly manual; driveway freight delivery or inside delivery and assembly available
Assembly Required Yes - assembly manual included; professional inside delivery and assembly available at checkout

FAQ

Do I need Olympic plates to use the Sniper Row?

Yes - the Sniper Row accepts standard 2" Olympic plates, which are sold separately. Because each arm is independently plate-loaded, you'll need plates for both sides to run balanced sets. The unilateral design also makes it easy to intentionally load each side differently for corrective or imbalance-focused training.

What makes unilateral rowing better than standard two-arm rows?

Standard bilateral rows allow the stronger side to compensate for the weaker side, masking imbalances that accumulate over time. Unilateral rowing forces each arm to complete the movement independently, exposing and correcting left-right strength discrepancies. For athletes and serious lifters, this leads to more balanced back development, better injury prevention, and stronger performance on sport-specific movements.

How does the chest pad adjustment work?

The chest pad adjusts for both height and angle, allowing users of different torso lengths and training preferences to find a stable, comfortable prone position. Once set, the quilted pad locks the torso in place and removes any hip drive or body English from the movement - ensuring all the pulling load lands on the target back muscles every rep.

What delivery options are available for the Sniper Row?

The Sniper Row ships crated with an assembly manual via freight. You can select driveway delivery, where the carrier uses a liftgate to lower the crate to your curb or driveway, or upgrade to inside delivery and assembly, where a team brings the machine into your space, assembles and tests it, and removes all packaging. Delivery options and pricing are confirmed in the shipping calculator at checkout.

What warranty is included, and can I extend it?

Every new Sniper Row includes a 1-year parts and labor warranty plus lifetime frame coverage, backed by the dealer. Extended coverage is available at checkout - you can add 1 additional year (2 years total) or 2 additional years (3 years total) before the order ships. Warranty coverage and accessories must be added to the same order as the machine.

Is the Sniper Row appropriate for commercial gym use?

Absolutely. The Sniper Row is built on 11-gauge (3mm) steel and weighs 450 lb, making it a genuinely commercial-grade piece of equipment designed for daily high-volume use. Its unilateral plate-loaded design and multi-grip handle system make it a versatile and durable addition to any performance facility, private training studio, or commercial gym floor.
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