BUILT Strength Fractal Series Row (New)

Description

The BUILT Strength Fractal Series Row is a commercial-grade horizontal back training machine built around independent arm motion that replicates the natural feel of free-weight dumbbell rows. Each arm travels on its own path, eliminating bilateral compensation and developing balanced strength across the lats, rhomboids, trapezius, and rear deltoids simultaneously. A contoured chest pad braces the torso on every pull, removing lower back involvement and keeping the load precisely where it belongs.

With a 220 lb selectorized stack and a 613 lb 11-gauge steel frame, this machine supports everything from light activation work to serious progressive overload in high-volume professional settings. Whether you are outfitting a commercial gym, a private training studio, or a serious home facility, the Fractal Series Row delivers the durability, versatility, and biomechanical precision to build a stronger back for years to come.

Key Features

• Independent Arm Motion: Each arm pulls on its own natural path, replicating dumbbell row mechanics, eliminating bilateral compensation, and building balanced lat and rhomboid development across both sides.
• Contoured Chest Pad: Braces the torso throughout every pull, removing lower back strain and isolating the rowing load directly onto the lats, rhomboids, and rear deltoids.
• Ergonomic Seat: Positions the user at the correct body angle for the natural free-weight-inspired pulling trajectory, ensuring proper form throughout every set.
• Unilateral & Bilateral Rowing: Train both arms simultaneously for standard back loading, or isolate one arm at a time to address left-right strength imbalances - no machine reconfiguration needed.
• 220 lb Selectorized Stack: Pin-select weight system covers the full spectrum of back rowing development, from light warm-up and activation work through heavy progressive loading.
• 613 lb Commercial-Grade Frame: Built with 11-gauge (3mm) steel for structural stability that handles sustained high-volume horizontal pulling in demanding professional training environments.
• Primary Muscles Targeted: Latissimus Dorsi, Rhomboids, Trapezius, and Rear Deltoids - with Biceps Brachii, Teres Major, and Core as secondary muscles engaged.
• Dimensions - 49" x 55" x 58": Compact commercial footprint designed to fit efficiently within a gym floor layout without sacrificing structural integrity or user comfort.
• 1 Year Parts & Labor Warranty: Backed by a full 1-year parts and labor warranty with lifetime frame coverage, plus extended coverage options available at checkout.
• Fractal Series by BUILT Strength: Part of BUILT Strength's commercial Fractal Series lineup, engineered for professional-grade performance and long-term reliability.

Shipping

Please email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.

What's Included

• BUILT Strength Fractal Series Row machine
• Assembly manual

Why You'll Love It

The BUILT Strength Fractal Series Row is trusted by commercial gym operators and serious training facilities that demand both biomechanical precision and long-term durability. The independent arm design is the kind of feature that athletes and coaches immediately notice - it trains the back the way it was meant to move, without the compensation patterns that plague standard bilateral cable rows. The chest pad bracing system means every rep is productive, keeping the target muscles under load and protecting the lower back session after session.

At 613 lb with an 11-gauge steel frame, this machine is built to handle the demands of daily commercial use without wavering. The 220 lb stack ensures it grows with your athletes, and the unilateral capability adds programming flexibility that coaches and personal trainers will put to use immediately. Backed by a 1-year parts and labor warranty and nationwide delivery and service coverage, this is a back training investment you can count on for years.

Product Specifications

FAQ