{"product_id":"built-strength-seated-lateral-raise-new","title":"BUILT Strength Seated Lateral Raise (New)","description":"\u003ch1\u003eBUILT Strength Seated Lateral Raise (New)\u003c\/h1\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003e\n  The BUILT Strength Seated Lateral Raise is a commercial-grade shoulder isolation machine engineered to target the medial deltoids with precision. Its seated abduction design, padded arm rests, and contoured seat lock the torso in place throughout every rep - eliminating the trunk lean and momentum that make standing lateral raises so easy to cheat. Every rep's load stays directly on the medial deltoid from the start of the abduction through the top of the arc, making this one of the most effective dedicated shoulder-width machines available.\n\u003c\/p\u003e\n\u003cp\u003e\n  Built on an 11-gauge steel frame and weighing in at 513 lb, this machine is equally at home on a commercial gym floor or in a serious home training environment. Smooth selectorized resistance and a compact 43\" x 39\" footprint mean you get a full-featured shoulder isolation station without sacrificing floor space.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedial Deltoid Isolation:\u003c\/strong\u003e Seated abduction movement keeps the load directly on the medial deltoid throughout the full arc - no trunk lean, no momentum, no wasted reps.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePadded Arm Rests:\u003c\/strong\u003e Contoured arm pads brace and support the arms from the starting position through the top of the raise, ensuring consistent muscle engagement every set.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eContoured Seat:\u003c\/strong\u003e Ergonomically shaped seat stabilizes the torso and eliminates compensatory movement, keeping the medial deltoid under load from first rep to last.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnilateral \u0026amp; Bilateral Training:\u003c\/strong\u003e Train both shoulders simultaneously for bilateral shoulder-width development, or isolate one side at a time to address left-right strength imbalances - all from the same station.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooth Selectorized Resistance:\u003c\/strong\u003e Pin-select weight stack delivers consistent tension through the full lateral raise arc with no dead zones at the start and no resistance spikes mid-movement.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e11-Gauge (3mm) Steel Frame:\u003c\/strong\u003e Heavy-duty commercial construction rated for daily, high-volume use in gyms and performance training facilities.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact 43\" x 39\" Footprint:\u003c\/strong\u003e Space-efficient layout fits into shoulder training areas without monopolizing floor space, ideal for both commercial floor plans and home gyms.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e513 lb Commercial Build:\u003c\/strong\u003e Substantial machine weight ensures rock-solid stability during heavy training sets - no shifting or rocking under load.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e1 Year Parts \u0026amp; Labor Warranty:\u003c\/strong\u003e Full coverage begins on delivery date, with extended protection plans available at checkout.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCrated Delivery with Assembly Manual:\u003c\/strong\u003e Ships fully crated for maximum protection; driveway delivery or inside delivery and assembly options available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n\u003ch2\u003eShipping\u003c\/h2\u003e\n\u003cp\u003ePlease email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.\u003c\/p\u003e\n\u003chr\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBUILT Strength Seated Lateral Raise machine\u003c\/li\u003e\n  \u003cli\u003eAssembly manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\n  The BUILT Strength Seated Lateral Raise is the kind of machine that earns its place on any serious gym floor - whether you're outfitting a commercial facility or building the ultimate home gym. Its seated, braced design takes all the guesswork out of lateral raise mechanics, delivering the strict, isolated shoulder work that coaches and trainers demand. The combination of smooth selectorized resistance, unilateral and bilateral capability, and a compact footprint makes it a versatile workhorse that punches well above its floor space. Built on an 11-gauge steel frame, this machine is engineered for years of dependable, high-volume use without compromise. Backed by a 1-year parts and labor warranty and nationwide delivery and service coverage, you can invest with confidence. Trusted by serious athletes and facility operators alike, this is dedicated shoulder isolation done right.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eView Product Specs\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eDimensions (L x W x H)\u003c\/th\u003e\n\u003ctd\u003e43\" x 39\" x 64\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMachine Weight\u003c\/th\u003e\n\u003ctd\u003e513 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eResistance Type\u003c\/th\u003e\n\u003ctd\u003eSelectorized (pin-select)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFrame Material\u003c\/th\u003e\n\u003ctd\u003e11-Gauge (3mm) Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eDesign\u003c\/th\u003e\n\u003ctd\u003eSeated - Padded Arms - Unilateral \u0026amp; Bilateral\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eNew\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWarranty\u003c\/th\u003e\n\u003ctd\u003e1 Year Parts \u0026amp; Labor (extended available)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eHow It Ships\u003c\/th\u003e\n\u003ctd\u003eCrated with Assembly Manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eDelivery Options\u003c\/th\u003e\n\u003ctd\u003eDriveway Delivery or Inside Delivery \u0026amp; Assembly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAssembly Required\u003c\/th\u003e\n\u003ctd\u003eYes - professional installation available at checkout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat muscles does the Seated Lateral Raise target?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThe primary muscle targeted is the medial deltoid - the muscle responsible for shoulder width. Secondary muscles engaged include the anterior deltoids, trapezius, and supraspinatus. The seated, braced design ensures the medial deltoid carries the full load throughout the movement with minimal assistance from other muscle groups.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is the difference between unilateral and bilateral training on this machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eBilateral training means you work both arms simultaneously, which is ideal for building overall shoulder width and strength efficiently. Unilateral training isolates one arm at a time, which is valuable for identifying and correcting left-right strength imbalances or for adding variety to your shoulder training. This machine supports both modes from the same station.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I select the weight on this selectorized machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eSimply insert the weight pin into the desired hole on the weight stack and ensure it clicks firmly into place before beginning your set. Adjust the pin between sets to increase or decrease resistance as needed.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat are my delivery options?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThis machine ships crated with an assembly manual. You can choose standard driveway freight delivery, where the carrier lowers the crated machine to your curb or driveway using a liftgate - moving it inside is your responsibility. Alternatively, inside delivery and assembly is available in most areas, where the delivery team brings the machine into your room, assembles it, tests it, and removes the packaging.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat maintenance does this machine require?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eRoutine maintenance is straightforward. Inspect the guide rods and weight stack alignment monthly, and wipe down the guide rods regularly to keep them clean. Replacing worn bushings annually will help maintain smooth, consistent resistance and extend the life of the machine.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is a seated lateral raise machine better than doing standing dumbbell lateral raises?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eStanding lateral raises allow for trunk lean, hip drive, and momentum - all of which shift the load away from the medial deltoid. A seated machine with padded arm rests and a contoured seat removes those compensation patterns entirely, forcing the medial deltoid to do all the work on every rep. This makes each set significantly more effective for building shoulder width and correcting muscular imbalances.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"CTX Home Gyms","offers":[{"title":"Default Title","offer_id":56086400991537,"sku":"HM03A","price":2495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1724\/7681\/files\/build-seated-lateral-raise-new__media-01-white-2048_7bf38bc9-94a4-4206-9e29-93389350f458.png?v=1788359483","url":"https:\/\/omahasportsandgames.com\/products\/built-strength-seated-lateral-raise-new","provider":"Omaha Sports \u0026 Games","version":"1.0","type":"link"}