{"product_id":"built-strength-og-series-bilateral-bent-row-new","title":"BUILT Strength ‘OG’ Series Bilateral Bent Row (New)","description":"\u003ch1\u003eBUILT Strength 'OG' Series Bilateral Bent Row (New)\u003c\/h1\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003e\n  The BUILT Strength OG Series Bilateral Bent Row is a commercial-grade, plate-loaded rowing machine engineered for serious back development. Both hands pull simultaneously through angled handles that replicate the natural arc of a bent-over barbell row, building symmetrical strength across the lats, rhomboids, and traps - without the balance demands or spinal loading of the free-weight equivalent. A stable chest pad braces the torso throughout every rep, completely removing erector spinae involvement and directing all resistance to the target muscle groups.\n\u003c\/p\u003e\n\u003cp\u003e\n  Plate-loaded resistance means there is no stack ceiling - you load exactly what your program calls for, from beginner pulls to maximum bilateral effort. At 308 lb with a compact 63\" x 47\" footprint, this machine punches well above its floor space in both performance and capacity, making it an ideal fit for dedicated home gyms and commercial facilities alike.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBilateral Rowing Motion:\u003c\/strong\u003e Both arms pull simultaneously through the same path, building symmetrical lat, rhomboid, and trap strength without favoring one side or requiring the balance and coordination of free-weight bent rows.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChest Pad - Lower Back Removed from the Pull:\u003c\/strong\u003e The torso brace eliminates erector spinae loading and spinal compression common in heavy barbell rows, keeping all resistance focused on the target back muscles.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAngled Handles - Natural Pull Mechanics:\u003c\/strong\u003e Handle angle positions the wrists and elbows in the optimal pulling orientation throughout the full rowing arc, keeping the movement joint-friendly and consistent with natural bent-row mechanics.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlate-Loaded - No Stack Ceiling:\u003c\/strong\u003e Accepts standard 2\" Olympic plates for unlimited progressive overload - load precisely what the program demands from introductory training through maximal bilateral efforts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooth Movement Track:\u003c\/strong\u003e The guided movement path keeps the rowing arc consistent rep after rep, even under heavy bilateral loading.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary Muscles - Lats, Rhomboids, Traps:\u003c\/strong\u003e Purpose-built for comprehensive back development targeting the latissimus dorsi, rhomboids, and trapezius as primary movers.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecondary Muscles - Rear Delts, Biceps, Teres Major:\u003c\/strong\u003e The natural pulling arc also recruits rear deltoids, biceps brachii, and teres major as supporting muscles.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact Footprint:\u003c\/strong\u003e At 63\" x 47\" floor space, this machine delivers heavy back rowing capacity in an efficient layout suited for both commercial and home gym environments.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWarranty - 1 Year Parts \u0026amp; Labor + Lifetime Frame:\u003c\/strong\u003e Backed by a 1-year parts and labor warranty on top of a lifetime frame warranty, with extended coverage available at checkout.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOG Series - Commercial Build Quality:\u003c\/strong\u003e Engineered and inspected to commercial standards, built to handle heavy loads and high-frequency training volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n\u003ch2\u003eShipping\u003c\/h2\u003e\n\u003cp\u003ePlease email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.\u003c\/p\u003e\n\u003chr\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBUILT Strength OG Series Bilateral Bent Row machine\u003c\/li\u003e\n  \u003cli\u003eAssembly manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\n  The BUILT Strength OG Series Bilateral Bent Row delivers a training experience that free weights simply cannot match for isolated, heavy back work - the chest pad and guided track mean every set goes exactly where it should, without compromise. Whether you're a coach programming pulls for athletes or a serious lifter building a home gym, this machine offers the consistency and loading capacity to support long-term progressive development. The Olympic plate-loaded design means you'll never outgrow it, and the compact footprint makes it a practical choice even where floor space is at a premium. Backed by a lifetime frame warranty and 1 year of parts and labor coverage, this is equipment built to earn its place in your facility for years to come. It ships brand new in the factory crate with full warranty, so you can start loading with complete confidence from day one.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eView Product Specs\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eDimensions (L x W x H)\u003c\/th\u003e\n\u003ctd\u003e63\" x 47\" x 49\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMachine Weight\u003c\/th\u003e\n\u003ctd\u003e308 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eResistance Type\u003c\/th\u003e\n\u003ctd\u003ePlate-Loaded (Olympic standard, 2\" plates)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eDesign\u003c\/th\u003e\n\u003ctd\u003eBilateral - Chest Pad - Angled Handles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eNew\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSeries\u003c\/th\u003e\n\u003ctd\u003eOG Series - BUILT Strength\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWarranty\u003c\/th\u003e\n\u003ctd\u003e1 Year Parts \u0026amp; Labor + Lifetime Frame (Extended Available)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eShipping Method\u003c\/th\u003e\n\u003ctd\u003eCrated with Assembly Manual - Driveway Delivery or Inside Delivery \u0026amp; Assembly available\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAssembly Required\u003c\/th\u003e\n\u003ctd\u003eYes - Assembly manual included; professional inside delivery \u0026amp; assembly available at checkout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDo I need Olympic plates, and are they included?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eYes, this machine accepts standard 2\" Olympic plates. Plates are sold separately and are not included with the machine. You can add a plate set to your order at checkout.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is the difference between this and a cable row or seated row machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eUnlike cable or selectorized stack machines, this is plate-loaded - meaning there is no fixed weight ceiling. You load exactly what you need using Olympic plates, which gives you unlimited progressive overload potential. The bilateral bent-row arc also more closely mimics the mechanics of a barbell bent-over row, while the chest pad removes all lower back involvement so the load stays entirely on the back muscles.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow does this machine ship and does it require assembly?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThe machine ships crated with an assembly manual included. You can choose standard driveway freight delivery - where the carrier lowers the crate to your curb or driveway via liftgate - or upgrade to inside delivery and assembly, where a delivery team brings the equipment into your room, assembles and tests it, and removes all packaging. Assembly is required, and the inside delivery option is available at checkout.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat warranty does this machine come with?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThis machine ships brand new and includes a 1-year parts and labor warranty plus a lifetime frame warranty, with coverage beginning on the date of delivery. Extended warranty options (up to 3 total years of parts and labor coverage) are available to add at checkout before the freight booking is confirmed.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this machine appropriate for a home gym, or is it only for commercial use?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eIt works well in both settings. The 63\" x 47\" footprint is compact enough for a dedicated home gym space, while the commercial-grade construction handles the loading demands of high-frequency training environments. Whether you're outfitting a private training studio or a serious home gym, this machine is built to perform at that level.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan this machine be used for unilateral (single-arm) rowing?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThis is a bilateral machine - both arms pull simultaneously through the same path. It is specifically designed for bilateral loading to build symmetrical back strength. If you need unilateral rowing capability, a cable machine or single-arm row attachment would be a better fit for that purpose.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"CTX Home Gyms","offers":[{"title":"Ember Fusion","offer_id":56086401319217,"sku":"SA1624","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":56086401351985,"sku":"SA1624-B","price":2745.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1724\/7681\/files\/SA1624-1.png?v=1788359482","url":"https:\/\/omahasportsandgames.com\/products\/built-strength-og-series-bilateral-bent-row-new","provider":"Omaha Sports \u0026 Games","version":"1.0","type":"link"}