{"product_id":"built-strength-infinite-series-standing-lateral-raise-new","title":"BUILT Strength Infinite Series Standing Lateral Raise (New)","description":"\u003ch1\u003eBUILT Strength Infinite Series Standing Lateral Raise (New)\u003c\/h1\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003e\nThe BUILT Strength Infinite Series Standing Lateral Raise is a commercial-grade shoulder machine engineered to isolate the medial deltoids with precision and consistency. A 200 lb selectorized weight stack delivers a wide loading range - from light warm-up and rehab work all the way to serious medial delt development sets. Pivoting work arms and freely rotating handles adapt to each user's natural movement arc, keeping the shoulder joint tracking correctly and eliminating wrist strain throughout the lift.\n\u003c\/p\u003e\n\u003cp\u003e\nDesigned for professional training facilities and serious home gyms alike, this machine supports both bilateral volume training and unilateral correction work - no attachment swaps required. The standing position uniquely demands core and lower body stabilization on every rep, building functional shoulder strength that translates beyond the machine. Built on an 11-gauge steel frame, it is engineered to perform reliably under daily high-frequency commercial use for years to come.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e200 lb Selectorized Weight Stack:\u003c\/strong\u003e Pin-select resistance up to 200 lb covers the full spectrum from rehab and warm-up loads to heavy medial delt development - no plates, no hassle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnilateral \u0026amp; Bilateral Training Modes:\u003c\/strong\u003e Run both arms together for volume work, or isolate each arm independently to identify and correct side-to-side strength imbalances - all on the same machine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRotating Handles:\u003c\/strong\u003e Handles rotate freely through the full range of motion, eliminating wrist strain and keeping the movement natural and joint-friendly at every angle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePivoting Work Arms:\u003c\/strong\u003e Arms pivot to match each individual user's natural lift arc, ensuring biomechanically correct shoulder tracking regardless of height or build.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStanding Design for Core Activation:\u003c\/strong\u003e The upright standing position engages the core and lower body on every rep, building functional stability alongside targeted medial deltoid strength.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary Muscles Targeted - Medial Deltoids, Anterior Deltoids, Supraspinatus:\u003c\/strong\u003e Secondary muscles include the Trapezius and Core - making every set more than just a shoulder isolation exercise.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e11-Gauge (3mm) Steel Frame:\u003c\/strong\u003e Heavy-duty frame construction delivers the stability and structural integrity required for high-frequency commercial use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Commercial Construction:\u003c\/strong\u003e Engineered to handle the demands of professional training facilities - solid, stable, and built to run without maintenance issues across years of daily use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions - 28\" x 51\" x 63\" tall (322 lb):\u003c\/strong\u003e A compact footprint for a commercial lateral raise machine, making it viable for both facility floors and dedicated home training spaces.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e1 Year Parts \u0026amp; Labor Warranty (Lifetime Frame):\u003c\/strong\u003e Backed by a full parts and labor warranty with lifetime frame coverage - extended protection plans are also available at checkout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n\u003ch2\u003eShipping\u003c\/h2\u003e\n\u003cp\u003ePlease email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.\u003c\/p\u003e\n\u003chr\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBUILT Strength Infinite Series Standing Lateral Raise machine\u003c\/li\u003e\n  \u003cli\u003eAssembly manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\nThe BUILT Strength Infinite Series Standing Lateral Raise is the kind of machine that earns its place in a facility - trusted by coaches, trainers, and gym owners who demand equipment that performs as hard as their athletes do. The combination of unilateral and bilateral training modes on a single unit means your members get more versatility without taking up more floor space. Pivoting arms and rotating handles are not just comfort features - they are engineering choices that protect shoulders over thousands of reps and keep users training consistently.\n\u003c\/p\u003e\n\u003cp\u003e\nWhether you are outfitting a commercial gym, a private training studio, or a high-end home gym, this machine is built to match your ambitions. The 11-gauge steel frame and commercial-grade construction mean you are investing in equipment that will not need to be replaced - just maintained. Backed by a 1-year parts and labor warranty with lifetime frame coverage and a 30-day return window, you can purchase with complete confidence.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eView Product Specs\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eDimensions (L x W x H)\u003c\/th\u003e\n\u003ctd\u003e28\" x 51\" x 63\" (711 x 1295 x 1600 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMachine Weight\u003c\/th\u003e\n\u003ctd\u003e322 lb (146 kg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight Stack\u003c\/th\u003e\n\u003ctd\u003e200 lb (91 kg) - Pin-select selectorized\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFrame Material\u003c\/th\u003e\n\u003ctd\u003e11-Gauge (3mm) Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTraining Mode\u003c\/th\u003e\n\u003ctd\u003eUnilateral \u0026amp; Bilateral - Independent arm operation, rotating handles, pivoting work arms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eNew - Infinite Series\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWarranty\u003c\/th\u003e\n\u003ctd\u003e1 Year Parts \u0026amp; Labor, Lifetime Frame (Extended Available)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAssembly Required\u003c\/th\u003e\n\u003ctd\u003eYes - Assembly manual included; professional inside delivery and assembly available at checkout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eShipping Method\u003c\/th\u003e\n\u003ctd\u003eCrated with assembly manual; driveway freight delivery (liftgate) or inside delivery and assembly available\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I select weight on this machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eSimply insert the weight pin into the desired hole on the selectorized stack and make sure it clicks securely into place before beginning your set. The pin-select system makes weight changes fast and easy between sets or users.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan one machine be used by athletes of different heights and builds?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eYes. The pivoting work arms and rotating handles are designed to adapt to each user's natural movement arc, making the machine suitable for a wide range of body types and heights without manual adjustments between users.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is the difference between unilateral and bilateral training on this machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eIn bilateral mode, both arms move together simultaneously, which is ideal for building volume and overall shoulder size. In unilateral mode, each arm operates independently with its own resistance, allowing you to identify and correct side-to-side strength imbalances - a key benefit for serious athletes and rehab applications.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow does this machine ship and will it require assembly?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThe Standing Lateral Raise ships crated with an assembly manual included. Standard delivery is driveway freight - the carrier uses a liftgate to lower the crate to your curb or driveway. If you prefer the machine to be brought inside, assembled, and tested, inside delivery and assembly can be selected at checkout for an additional fee.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat maintenance does this machine require?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eRoutine maintenance is straightforward. Inspect the guide rods and stack alignment monthly, and wipe down the guide rods regularly to keep them clean. Worn bushings should be replaced annually. Following these steps will keep the machine running smoothly under commercial-level use.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat warranty is included, and can I extend it?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eEvery new unit includes a 1-year parts and labor warranty plus lifetime frame coverage. Extended protection plans covering up to 3 years total are available at checkout. Warranty service is backed nationwide across every ZIP code.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"CTX Home Gyms","offers":[{"title":"Default Title","offer_id":56086314352945,"sku":"ASN560","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1724\/7681\/files\/ASN560__BUILT-Strength-Infinite-Series-Standing-Lateral-Raise-New__media-01_932b1708-c5e9-45fb-84d7-a25ebbcb8091.png?v=1788359312","url":"https:\/\/omahasportsandgames.com\/products\/built-strength-infinite-series-standing-lateral-raise-new","provider":"Omaha Sports \u0026 Games","version":"1.0","type":"link"}