{"product_id":"built-strength-fractal-series-row-new","title":"BUILT Strength Fractal Series Row (New)","description":"\u003ch1\u003eBUILT Strength Fractal Series Row (New)\u003c\/h1\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003e\n  The BUILT Strength Fractal Series Row is a commercial-grade horizontal back training machine built around independent arm motion that replicates the natural feel of free-weight dumbbell rows. Each arm travels on its own path, eliminating bilateral compensation and developing balanced strength across the lats, rhomboids, trapezius, and rear deltoids simultaneously. A contoured chest pad braces the torso on every pull, removing lower back involvement and keeping the load precisely where it belongs.\n\u003c\/p\u003e\n\u003cp\u003e\n  With a 220 lb selectorized stack and a 613 lb 11-gauge steel frame, this machine supports everything from light activation work to serious progressive overload in high-volume professional settings. Whether you are outfitting a commercial gym, a private training studio, or a serious home facility, the Fractal Series Row delivers the durability, versatility, and biomechanical precision to build a stronger back for years to come.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIndependent Arm Motion:\u003c\/strong\u003e Each arm pulls on its own natural path, replicating dumbbell row mechanics, eliminating bilateral compensation, and building balanced lat and rhomboid development across both sides.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eContoured Chest Pad:\u003c\/strong\u003e Braces the torso throughout every pull, removing lower back strain and isolating the rowing load directly onto the lats, rhomboids, and rear deltoids.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Seat:\u003c\/strong\u003e Positions the user at the correct body angle for the natural free-weight-inspired pulling trajectory, ensuring proper form throughout every set.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnilateral \u0026amp; Bilateral Rowing:\u003c\/strong\u003e Train both arms simultaneously for standard back loading, or isolate one arm at a time to address left-right strength imbalances - no machine reconfiguration needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e220 lb Selectorized Stack:\u003c\/strong\u003e Pin-select weight system covers the full spectrum of back rowing development, from light warm-up and activation work through heavy progressive loading.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e613 lb Commercial-Grade Frame:\u003c\/strong\u003e Built with 11-gauge (3mm) steel for structural stability that handles sustained high-volume horizontal pulling in demanding professional training environments.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrimary Muscles Targeted:\u003c\/strong\u003e Latissimus Dorsi, Rhomboids, Trapezius, and Rear Deltoids - with Biceps Brachii, Teres Major, and Core as secondary muscles engaged.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions - 49\" x 55\" x 58\":\u003c\/strong\u003e Compact commercial footprint designed to fit efficiently within a gym floor layout without sacrificing structural integrity or user comfort.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e1 Year Parts \u0026amp; Labor Warranty:\u003c\/strong\u003e Backed by a full 1-year parts and labor warranty with lifetime frame coverage, plus extended coverage options available at checkout.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFractal Series by BUILT Strength:\u003c\/strong\u003e Part of BUILT Strength's commercial Fractal Series lineup, engineered for professional-grade performance and long-term reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n\u003ch2\u003eShipping\u003c\/h2\u003e\n\u003cp\u003ePlease email us at service@omahasportsandgames.com for a delivery ETA or to confirm shipping details.\u003c\/p\u003e\n\u003chr\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBUILT Strength Fractal Series Row machine\u003c\/li\u003e\n  \u003cli\u003eAssembly manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\n  The BUILT Strength Fractal Series Row is trusted by commercial gym operators and serious training facilities that demand both biomechanical precision and long-term durability. The independent arm design is the kind of feature that athletes and coaches immediately notice - it trains the back the way it was meant to move, without the compensation patterns that plague standard bilateral cable rows. The chest pad bracing system means every rep is productive, keeping the target muscles under load and protecting the lower back session after session.\n\u003c\/p\u003e\n\u003cp\u003e\n  At 613 lb with an 11-gauge steel frame, this machine is built to handle the demands of daily commercial use without wavering. The 220 lb stack ensures it grows with your athletes, and the unilateral capability adds programming flexibility that coaches and personal trainers will put to use immediately. Backed by a 1-year parts and labor warranty and nationwide delivery and service coverage, this is a back training investment you can count on for years.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eView Product Specs\u003c\/strong\u003e\u003c\/summary\u003e\n\u003ctable border=\"1\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eDimensions (L x W x H)\u003c\/th\u003e\n\u003ctd\u003e49\" x 55\" x 58\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMachine Weight\u003c\/th\u003e\n\u003ctd\u003e613 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWeight Stack\u003c\/th\u003e\n\u003ctd\u003e220 lb (Pin-select selectorized)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFrame Material\u003c\/th\u003e\n\u003ctd\u003e11-Gauge (3mm) Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMovement \u0026amp; Adjustability\u003c\/th\u003e\n\u003ctd\u003eIndependent arms, contoured chest pad, adjustable seat, unilateral \u0026amp; bilateral rowing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eSeries\u003c\/th\u003e\n\u003ctd\u003eFractal Series - BUILT Strength\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eNew\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eWarranty\u003c\/th\u003e\n\u003ctd\u003e1 Year Parts \u0026amp; Labor, Lifetime Frame (extended coverage available)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAssembly Required\u003c\/th\u003e\n\u003ctd\u003eYes - ships crated with assembly manual; professional inside delivery \u0026amp; assembly available at checkout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eShipping Method\u003c\/th\u003e\n\u003ctd\u003eCrated freight; driveway delivery (liftgate to curb) or inside delivery \u0026amp; assembly available\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"custom-product-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow does the independent arm motion differ from a standard cable row machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eOn a standard bilateral cable row, both arms are linked to the same cable or bar, which allows your stronger side to compensate for your weaker side without you realizing it. The Fractal Series Row gives each arm its own independent path, so both sides must produce equal effort on every rep. This eliminates bilateral compensation, builds more balanced strength across the lats and rhomboids, and more closely replicates the natural mechanics of a free-weight dumbbell row.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I train one arm at a time on this machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eYes. The independent arm design allows full unilateral rowing without any reconfiguration of the machine. You can simply let one arm rest while the other works, making it easy to address left-right strength imbalances or add single-arm rowing variety to your programming.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I select weight on a selectorized machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eInsert the weight pin into the desired hole on the weight stack and ensure it clicks securely into place before beginning your set. The 220 lb stack is adjusted in standard increments, making it easy to progress week over week.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat are my delivery options for this machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eThe Fractal Series Row ships crated via freight. You can choose standard driveway delivery, where the carrier uses a liftgate to lower the crate to your curb or driveway, or you can add inside delivery and assembly at checkout, where a delivery team brings the machine into the room, assembles it, tests it, and removes all packaging for you.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat maintenance does this machine require?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eFor best performance, inspect the guide rods and weight stack alignment on a monthly basis, and wipe down the guide rods regularly. Replacing worn bushings annually will help keep the machine running smoothly. The 11-gauge steel frame is built for commercial durability and requires minimal upkeep beyond routine cleaning and inspection.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat warranty comes with this machine?\u003c\/summary\u003e\n\u003cp class=\"faq-content\"\u003eNew units include a 1-year parts and labor warranty plus lifetime frame coverage, with coverage starting on the date of delivery. Extended warranty options covering up to 3 total years of parts and labor are available for purchase at checkout.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"CTX Home Gyms","offers":[{"title":"Default Title","offer_id":56086312911153,"sku":"GW004","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1724\/7681\/files\/MADE_TO_ORDER_12.png?v=1788359299","url":"https:\/\/omahasportsandgames.com\/products\/built-strength-fractal-series-row-new","provider":"Omaha Sports \u0026 Games","version":"1.0","type":"link"}